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Module 3：Company Branding
Ride Life. Ride Giant.
In this section, a group of students present how Giant has sucessfully built its brand by promoting a healthy lifestyle.
What is "branding" ?
－It’s more than a logo.
In this section, the professor uses VOSS Water as an example to elaborate the concept of branding.
What's the differnce between a product and a brand ?
How can different companies sell similar products but still convince the consumers to purchase theirs rather than others ?
Do you think the brand has any room to improve?
In this section, the class discusses some of the aspects of Giant's branding that can be improved.
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